Same competitors, same products, same schemes, similar trade and influencer partners, but not the same result. What separates them is entirely in the HOW: how they negotiate, hold price, defend the counter, onboard new customers, seed a new product. That ‘HOW’ is where growth, margins and market shares are won, and today you can neither measure it nor scale it.
RaisedToX is the performance intelligence layer for the field sales force. Not a training tool.
It captures the embodied wisdom of your best performers, and enables everyone else to learn it. Custom-built for your company. Field Real.
Every large enterprise in India runs on a field force: the people who walk into dealer stores, influencer offices, institutional buying rooms and distributor warehouses every day. Their systems capture all the activity. None of the judgment.
The only signal you get is trailing: sales at month-end, share at quarter-end, attrition after it happens.
By the time you know, the moment to act and impact has passed.
Same inputs, lesser output. The gap between your best performers and the rest is the growth you never book.
Until an officer is ramped, he learns by trial and error on your live customers and partners. In transactional selling that is lost orders and direct revenue loss. In channel and influencer selling it is strained relationships, an opportunity cost that never shows on any report. And when a strong performer leaves, that hard-won field wisdom walks out with them.
LMS platforms, academies, expert workshops, e-learning. Heavily built. Solved.
Post-module tests and quizzes, right after the workshop. Surface-level only.
Where conversions, negotiations, defences and launches are won. Nothing exists. The blackbox, and where RaisedToX is built.
It stayed unsolved because it was not technically possible or humanly feasible to observe each and every officer across an array of field-real scenarios, pre-emptively diagnose and help them perfect it. Now you can.
Five layers that compound on each other, to see, measure and lift how your field force actually performs in the market, and turn that into revenue delta.
Measures what each officer can actually DO, not just what they KNOW. A skill capability graph for every individual, not a knowledge test.
Voice-AI dealers, customers and influencers to practise on. Field-real scenarios in Hinglish and regional dialect, hyper-personalised and adaptive, with evidence-backed, next-action feedback, the way an expert manager coaches on a shadow visit.
How individual capability moves over 90, 180 and 365 days, benchmarked across region and division cohorts, validated against manager judgment and real outcomes.
Who is about to break through, plateau or regress, before the month-end number shows it, so you act pre-emptively with surgical precision.
Over time, the trusted, standardised instrument for field-sales capability, hyper-customised to every company and every sales vertical, used for every decision about the field force.
The RaisedToX platform captures the embodied wisdom of your best performers, and enables everyone else to learn it.
Built India-First. Ground Up. Field Real. No engine built abroad understands the tonal shift when a trader smells a better deal, or the way top officers improvise, conceding on one lever while holding firm on the other.
None of them answer the only question that moves revenue: can this officer do it in the field, in the dealer's language, under pressure, is he improving every month and how can he be guided and enabled to become more effective?
RaisedToX is built to show real progress you can measure, not a promise.
No IT integration, no disruption to field routines, it runs on your officers' own phones, and it captures the embodied wisdom of your best people as an asset you own, to reuse across training, hiring and deployment.
18 years at Asian Paints, inside one of India's most respected and effective field-sales organisations, with experience ranging from brand management, to leading large sales forces, to heading marketing for a portfolio of over Rs 12,000 Cr across mass and luxury segments, to serving as CEO of two subsidiary companies post-M&A with full P&L ownership.
Along the way, he built and scaled three new verticals, launched 15+ brands, introduced 100+ products, managed categories across Paints, Wallpapers, Tools, Tiles, Lights and Fenestration, and forged international partnerships across China, Italy, Germany, Turkey, Greece and the UK.
MBA, FMS Delhi · BSc (Hons) Chemistry, Hansraj College, Delhi University
For 18 years I watched our top salespeople deliver far more from the same customers than the rest. Nobody knew how, let alone how to replicate it, and when they moved on, their tribal wisdom walked out with them. We had built a huge machine to impart knowledge, and almost nothing to see whether and how it was being applied, which is where all the value lives. That blackbox was not solvable before. Now it is.
If a field force carries your outcome, this conversation is worth 30 minutes. Tell us a little about your team and we will reach out within one working day.
Prefer email? Write to us at hello@raisedtox.com